• To expose the manipulative and deceptive marketing tactics of the tobacco industry
  • To produce change in our communities through grassroots mobilization and education
  • To empower youth to see they are more than just replacement smokers from the tobacco industry
  • To empower youth across New York State to become leader in their communities

To get involved, contact POW’R Against Tobacco:

Dana Heller, Danna.Heller@lung.org

Reality check youth members

How we do it

  • Engage youth as leaders and activists in the movement against tobacco use and the tobacco industry.
  • Educate community members and leaders about the manipulative and deceptive marketing tactics of tobacco companies and mobilize them to take action.
  • Engage community leaders and decision makers in support of community actions against tobacco and the tobacco industry.
  • Develop media relationships and work to garner earned media.
  • Utilize the youth voice to demand societal support to hold the tobacco industry accountable for its actions and to change the social norms that support those actions.
  • Contribute to the advancement and growth of a youth action movement against the tobacco industry locally, statewide, nationally and internationally.


In addition to the many events held annually, two highly anticipated statewide events include:

Seen Enough Tobacco Day

Youth members of Reality Check of New York are declaring October 13 as the second annual “Seen Enough Tobacco Day” to protect themselves and other children from the billions of dollars of tobacco promotions in places where they and other youth can see and be influenced by them.

Legislative Education Day

Youth members of Reality Check join with community members and advocates to educate their elected officials in Albany about the concerns they have regarding tobacco.

Reality check members at event

Press Room

News & Blog Posts

Check out what our Reality Check teens have been up to in their communities!

Reality check members at event