Join us in working to make New York a healthier place to live, work and play!
Our goal is to educate community leaders and the public about the dangers and social costs of tobacco; engage local stakeholders to adopt policies that will restrict tobacco industry presence, de-normalize tobacco use, and eliminate secondhand smoke.
Learn MoreTHE ISSUE OF TOBACCO IN OUR COMMUNITIES
Tobacco Where We Shop
Each day in New York State, the tobacco industry spends over a half million dollars to market its products - and 90 percent of it is devoted to in-store advertising.
Learn More
Tobacco Imagery on Screen
Smoking on screen recruits 390,00 teens to start smoking every day, one third of which will die prematurely from tobacco-related illness.
Learn More
Tobacco Where We Live
Secondhand smoke and vapor drifts from neighboring apartments and creates unhealthy living conditions for everyone in the building.
Learn More
Tobacco Where We Work
The workplace is a major source of exposure to secondhand smoke from combustible tobacco products.
Learn More
Tobacco Where We Play
Exposure to secondhand smoke in outdoor recreational including playgrounds, parks and beaches can be hazardous - especially for children.
Learn MoreSocial Media
Congratulations and thank you for all your hard work and dedication to the community!
Thank you so much!💚
Last month, POW'R was invited to Ms. Moncado’s Graphic Design Class at Saunders Trades And Technical High School in Yonkers to act as the students’ client, tasking them with designing a poster to inform the community about the various ways tobacco companies can influence and encourage young people to start smoking and vaping. Students were asked to focus on 1 of 3 issues:
1. Tobacco in media: Either overt advertising done by the tobacco industry on social media platforms like Instagram and TikTok, or covert to start smoking/vaping like celebrities in movie, television, and music videos do.
2. Flavored tobacco products
3. And tobacco retailer density in the community
These messages are especially important for a city like Yonkers where there are over 260 tobacco retailers and youth are constantly bombarded by in-person tobacco advertising, on top of the existing advertising they see on their social media, in movies, music videos, and on television.
Here's what they came up with! Please take a moment to browse and share these fantastic posters.
TobaccoFreeNYS
#realitychecknys #smokefreemedia #tobaccoisstilltakinglives #TobaccoFreeNYS
A smoke and vape free campus is like a breath of fresh air for everyone!
For the past few months, we've been working with Mercy's Health and Wellness Center to ensure that staff and students alike are aware of the upcoming changes to the school's smoke free policy. Smoking and vaping of any substance will be prohibited on ALL campus property including parking lots, paths, fields, and sports/recreational areas.
This change will kick secondhand smoke to the curbs—keeping everyone at Mercy safe from its harm. We at POW’R are confident that it will inspire healthier habits, improve the air quality, and foster a lively space perfect for learning and thriving. 👏👏👏
#SmokeFreeCampus #smokefreeworksite #mercyuniversity